Engagement & Education
Put your proposition in front of the people who matter, using our database of healthcare professionals already inside the MORPh network.
Once your proposition is right, Engagement & Education is how you put it in front of the people who matter — using our database of healthcare professionals, technicians and prescribers already inside the MORPh network.
Spanning live events and webinars through to always-on digital channels, all built to educate rather than simply advertise, because that's what earns trust, and attention.
Every service here integrates into an existing, trusted programme rather than building reach from a standing start — meaning your brand or product shows up inside training clinicians already attend, not alongside it.
NHS education events (web & in-person)
Live and virtual clinical education delivered directly through our network — from national webinars to in-person events with clinicians in the room. We get you in front of an audience of highly engaged operational clinicians and decision makers.
MORPh delivers events with our community at the centre of our plans, via our neighbourhoods — each locality is led by an education lead with the task of creating an agenda that links to population health need and stakeholder priorities. This allows us to create a national network of local teams, with a laser focus on making an impact in clinical practice via in-person and web-based events and tools — we are supporting change like never before.
Our webinars and events aim to support a more interactive and case-based approach to discussion, with an emphasis on action. Smaller learning groups and very focused learning outcomes are closely linked to practical implementation.
Our session leaders are focused on supporting clinicians to make a difference, creating a supportive and educational environment to support the following steps:
- Find patients — chat through and highlight searches
- Risk stratify patients — highlighting tools and their use
- Understand treatment options and their selection/rationale
- Blueprint — how to run a clinic
The clinician leaves the session having worked through case-based discussion and real examples from practice, allowing them to address patient needs in the therapy area.
What you can get as a sponsor
- 1-1.5 hour event with promotional symposia, local and targeted approach
- Select topic and region/locality
- Expert-led and curated sessions with clinical case studies
- Clear agenda and learning outcomes for each session
- Led by a clinical chair and expert speaker
- 20-minute symposia slot for each session plus brand presence at launch
- Includes pre and post confidence survey
- Full consented delegate list shared with sponsor
Banners, blogs and mailshots
Always-on digital touchpoints — click-through website banners reaching all, or a subsection of our database and website users, editorial blog content and direct email — keeping your message in front of our membership.
website visits every month — pharmacists, pharmacy technicians and the MDT
members reachable across banner, blog and mailshot placements
English ICBs represented
of website visits arrive from outside London
What you can get as a sponsor
- Choose your channel — banner, blog, mailshot, or a combined package across all three
- Reach the whole network, or a defined subset — the full membership, or a targeted subsection by neighbourhood, region or clinical interest
- A defined HCP audience — access sits behind an HCP declaration gate, so placements can carry prescription-only medicine promotion under the ABPI Code, not disease-awareness content alone
- National reach, not London-centric — all 42 English ICBs are represented, with over three-quarters of visits arriving from outside London
- Editorial or direct, your choice — blog content that educates before it sells, or a mailshot that puts your message straight in front of the network
- Performance you can see — click-through and engagement data shared back with you for the duration of the placement
How it works
Simple to set up, built to stay compliant.
- Pick your channel — banner, blog, mailshot, or a combined package
- Define your audience — the full network, or a targeted subsection by neighbourhood, region or clinical interest
- We build to ABPI standard — every placement sits behind our HCP declaration gate, so your message can be genuinely promotional, not just awareness-level
- Track the impact — click-through and engagement data shared with you throughout
Your message reaches a verified HCP audience already engaged with MORPh's clinical content — not a cold list, and not diluted to disease-awareness messaging to suit an open audience.
Masterclasses
A sponsored, expert-led series of sessions that builds clinician confidence and competence in your therapy area — delivering the best standard of education and training while aligning with your goals as sponsor.
What your sponsorship includes
- Four expert-led sessions — 4 x 2-hour sessions over a four-week schedule, led by a clinical chair and expert speaker
- Curated clinical content — case studies with a clear agenda and learning outcomes for every session
- Your brand at the centre — a 20-minute symposia slot in each session, plus brand presence at launch
- Measured impact — pre- and post-session confidence and competence assessment, with certification of completion
- CPD accredited — with a MORPh certificate on attendance and completion of sessions
- Full consented delegate list — shared with you as sponsor
- Promoted to our network — promotion and marketing to 20,000 pharmacy professionals in primary care
How we deliver
Built to the highest education standard, and measured every step of the way:
- Learning methods — content presentations, case-based and peer discussions, interactive polls, clinical scenarios and breakout rooms
- Assessment — pre- and post-session assessments, feedback forms and project presentations
- Accessibility — live and on-demand access, with special access needs supported on an individual basis
- Outcomes measured — post-session surveys, questionnaires, self-assessment of competence and confidence, plus post-session check-ins for real-world case studies of knowledge in use
Healthcare professionals leave the series having progressed from novice to expert in your therapy area with the evidence to prove it, not just the attendance record.
