Market Access is a widely-used term within the Pharmaceutical Industry and – put simply – means the balance between a pharmaceutical product and its use in healthcare. In order to make effective Market Access decisions, we :
- consider the implications that the product has on the healthcare market
- understand the impact the changes in the healthcare market has on the product
- prepare the healthcare environment to support the product
- communicate the product to the healthcare customer-base
MORPh understand that developing an effective Market Access strategy requires a customised approach. MORPh intelligence allows us to make valuable decisions and provide cost-effective
Please contact us direct to talk about your Market Access requirements.
MORPh Market Access Learning Sets
MORPh Market Access Learning Sets are aimed at pharmaceutical sales and marketing professionals. MORPh Market Access Learning Sets are round table meetings with about 10-15 delegates. These are not sit and listen events! One of our Directors will introduce the session and look at recent policies or changes in the NHS which may impact on the industry. Speakers are invited for a morning or afternoon on specific NHS topics and this set-up allows the industry to engage directly with NHS experts. Usually slides are available as well as discounts for multiple bookings.
Our next MORPh Market Access Learning Set is ..